December 14, 2011
by Nick Stamoulis
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Sometimes site owners feel that in order to keep their website fresh, they are supposed to re-optimize it every month. While it is important to keep your website updated, by the time the search engines get around to re-indexing your … Continue reading
December 8, 2011
by Nick Stamoulis
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In early November, Google announced a ranking algorithm update, incorporating a “freshness algorithm, designed to give you the most up-to-date results…” Google goes on to explain the varying degrees of freshness that might influence both the searcher’s intent and the … Continue reading
November 8, 2011
by Nick Stamoulis
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Hopefully, as part of your content marketing strategy, you’ve been looking for opportunities to write a guest blog post on industry blogs. As the author, guest blog posts help from a link building perspective, the help build your online presence … Continue reading
October 20, 2011
by Nick Stamoulis
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In a previous post about blog topic ideas, I explained how customers’ questions, product features/benefits and your website FAQ were all good places to start looking for blog topic ideas. If you’ve found yourself struggling one again to come up … Continue reading
September 20, 2011
by Nick Stamoulis
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Business blogs are a useful tool for numerous reasons. They allow you to educate and inform your target audience, build up your reputation as an industry expert, provide valuable internal linking for your site and much more. One of the … Continue reading
August 18, 2011
by Nick Stamoulis
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Some bloggers reach a point in their online writing career where they want to open their blog up to guest blog posts. Some may no longer have the time to be the only one creating content for their blog, some … Continue reading
August 12, 2011
by Nick Stamoulis
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Duplicate content on a website is when you have two different URLS (example1.com and example2.com) that have, word for word, the same content on each page. It is also possible to have duplicate content on two (or multiple) different websites … Continue reading
August 3, 2011
by Nick Stamoulis
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Let’s say you own a medium-sized direct mortgage lender company. Obviously “mortgage company” or some variation thereof is going to be an incredibly important keyword for your site to target. In fact, according to the Google Keyword Research tool, “mortgage … Continue reading
July 13, 2011
by Nick Stamoulis
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Every employee responsible for managing their company’s blog has asked themselves at one time or another “What do I write about?” You might ask yourself this question when you initially launch a company blog, when you hit a content “wall” … Continue reading