December 27, 2011
by Nick Stamoulis
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Over the past year I have noticed a trend developing amongst my SEO clients. “Traditional” SEO clients are slowly but surely getting replaced by more SEO/content marketing/social media clients—those that want the whole inbound marketing package. These social SEO clients … Continue reading
November 29, 2011
by Nick Stamoulis
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Offsite link building should be the second phase of any SEO campaign. Once your website is properly optimized, you want to start driving more targeted traffic to it and focus on increasing your conversion rate. In order to ensure you … Continue reading
November 23, 2011
by Nick Stamoulis
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Online PR is valuable SEO tool for numerous reasons, but only if your press releases have been properly optimized. A good rule of thumb is that you can include 1 link, either the full web address or as anchor text, … Continue reading
November 10, 2011
by Nick Stamoulis
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I’ve seen it happen time and time again with SEO consulting clients. They recently moved their site to a new domain and can’t figure out why their traffic dropped from 10,000 unique visitors to 500. Everything looks good, all the … Continue reading
October 18, 2011
by Nick Stamoulis
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As 2011 is winding down, it’s time to start thinking about your 2012 SEO campaign. Since SEO is so long-term, it’s important to get the ball rolling right at the start of the new year. Now is the perfect time … Continue reading
September 13, 2011
by Nick Stamoulis
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Anchor text is clickable text that takes someone from one webpage to another. It’s typically bolded or blue and looks something like this – anchor text. Anchor text is often used in place of the full web address (http://www.brickmarketing.com/define-anchor-text.htm) and … Continue reading
August 26, 2011
by Nick Stamoulis
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Link building doesn’t just happen off-site; it is also a critical component of your site’s structure, navigation and overall user-experience. Internal link building helps links the pages of your site together, creating a fluid, organized pathway for your visitor to … Continue reading
August 15, 2011
by Nick Stamoulis
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A link building campaign is the ongoing process of finding diverse and quality sources from which to build a link to your site from. Most links are actively created by site owners or SEO experts and are the result of … Continue reading
August 9, 2011
by Nick Stamoulis
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Link building is an ongoing off-site SEO campaign that is designed to enhance your brand, increase your online presence, develop a better trust factor with the search engines, and increase targeted traffic to your site and more. Link building works … Continue reading
July 22, 2011
by Nick Stamoulis
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Links are the bread and butter of SEO. When one site links to another, it passes along some if its search engine trust factor to the second site. This “link juice” tells the search engines that the second site is … Continue reading