February 7, 2012
by Nick Stamoulis
Comments Off
Personally, I believe that it’s more important for a B2B website to focus on onsite optimization before worrying about offsite link building. If your site isn’t ready to convert it doesn’t matter how much new traffic you are directing towards … Continue reading
December 21, 2011
by Nick Stamoulis
Comments Off
Great content is really the lynchpin of a great SEO campaign. Site owners have to be honest with themselves about their writing skills–if you don’t have the time or the skill to create get content (both on and offsite), then … Continue reading
December 20, 2011
by Nick Stamoulis
Comments Off
Just like any other marketing campaign, you can’t build a successful SEO campaign if you don’t do your research. Since SEO is so long term, starting an SEO campaign without any defined goals or objectives and an understanding of your … Continue reading
December 6, 2011
by Nick Stamoulis
Comments Off
Black hat SEO tactics are anything designed to trick the search engines into artificially boosting your website’s rank. These tactics produce quick, but short lasting results and clutter the search results with spammy sites. The search engines are constantly tweaking … Continue reading
November 30, 2011
by Nick Stamoulis
Comments Off
Many site owners get so fixated on improving their site’s ranking position in the SERP that they forget that SEO is really about visitor growth. Ranking well will only take your website so far, and it isn’t enough to grow … Continue reading
November 1, 2011
by Nick Stamoulis
Comments Off
While it’s great that more and more site owners are recognizing the value of SEO, some are jumping the gun when it comes to outsourcing their SEO. They want to hand the whole campaign off to an SEO expert or … Continue reading
October 11, 2011
by Nick Stamoulis
Comments Off
Depending on the size of your e-commerce site, properly optimizing it may look like trying to climb Everest in flip flops. A lot of e-commerce site owners are intimidated by all the work that goes into properly optimizing a site, … Continue reading
September 27, 2011
by Nick Stamoulis
Comments Off
Everything your company does, both online and off, can be leveraged in some way for SEO, including online PR. Online PR is by no means a substitute for offline PR, but it is a great way to supplement your offline … Continue reading
September 2, 2011
by Nick Stamoulis
Comments Off
It’s an unfortunate reality in the SEO industry that there are numerous black hat SEO firms waiting to take advantage of unsuspecting site owners. These black hat SEO companies will promise you whatever results you want to hear in order … Continue reading
August 23, 2011
by Nick Stamoulis
Comments Off
Building a good relationship with your SEO services firm is just like building any other professional or personal relationship. It takes time to build a good level of trust between you and your new SEO services partner, especially if you … Continue reading